Roll a magazine into a tube. Now, keeping both eyes open, look through it with one eye. Compared with the plain view, the tube-filtered scene will seem brighter, as if lit by a flash light. This makeshift torch will even make textures and patterns pop. No one has a definitive explanation for this false illumination. Neuroscientists’ best guess is that it has something to do with the way our brain interprets contrast. Within a tubular sight, the circular border appears darker than the environment within it. This triggers something called the brightness enhancement effect, in which your perception of an object’s luminosity changes when you view it alongside something else. In fact, researchers found that the interior view appears nearly twice as bright as what’s outside it.