Promote Amazon Products with Facebook Ads
Amazon Facebook Adverts: Advertisement is the key to awareness. However shape it takes, an Advert is Advert. But here, we are looking into the Advertisement of Amazon products with Facebook.
First of all…
What is Amazon FBA?
Amazon has one among the foremost advanced fulfillment networks around the world. You store your products in Amazon’s fulfillment centers, with fulfillment by Amazon (FBA), and they pick, pack, ship, and provide customer service for these products.
The need to Advertise Your Amazon Products with Facebook
Facebook has over 2 billion active monthly users. On prime of their vast user base, Facebook’s ad targeting tools are quite sophisticated. They allow you to show your ads to people most likely to convert, and thus become customers.
How to Promote Amazon Products with Facebook Ads
Facebook Ads unit is a robust tool for Amazon sellers: they will boost sales & rankings on Amazon whereas building Associate in nursing audience of raving fans for semi-permanent success. They are typically the most cost-effective and scalable source of traffic outside Amazon itself.
Amazon Facebook Ads strategy can result in a virtuous cycle, but many brands simply waste and spend with adverts that are poorly setup.
How to add Facebook Ads to Amazon
Go to Facebook Business page, here, and click on “Create an Advert” to get started. Facebook will take you through the process step-by-step, and you’ll quickly get the hang of creating your adverts. Click on this link to head over to the Facebook ads manager. Select “Campaigns”, so choose “Create Ad” thereon page.
Things you need for the Facebook Ads
When you’re looking to start creating Amazon Facebook ads, there are several things you’ll need before you start:
- Facebook page to advertise on.
- Facebook Ads Manager account.
- Credit card to pay for ad services.
- Landing page on your own website
You should also include links that navigate away from your landing page, preferably towards your other products, or your personal website, if you have one. Keep these links relevant to your services and products.
Benefit of Facebook Adverts
Like I referenced earlier, there are over two billion active users on Facebook, Instagram, and Messenger. The chances that your targeted customers are on these platforms are extremely high. With the powerful targeting tools of Facebook Ads Manager, you can effectively get in front of them.
Facebook ads are a form of interruption marketing. In order for someone to find your products through Amazon Sponsored Products or even Google search ads. They have to already be searching for similar products. With Facebook ads, you can be proactive in showing off your products to people that is not actively searching, but may still be perfect candidates.
You can use Facebook ads to leapfrog competitors in keyword rankings on Amazon. How? The main key to rising in the rankings is sales velocity and conversion rate. By accessing a large pool of ideal prospects on Facebook and leading them to purchase on Amazon, you can spike your sales velocity and conversion rates to jump up in the rankings.